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SearchDay | Charity Events: Search With a Cause (Search Engine Watch)
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

Mon, 06 Oct 2008 18:40:38 GMT

Where are newspapers going? It's up to you (Journal Inquirer)
Forty years ago today the Journal Inquirer became a daily afternoon newspaper and published its first edition, merging the weekly paper that had served the Rockville area (the Journal, founded a hundred years earlier) and the weekly that for the last few years had served South and East Windsor (the Inquirer).

Tue, 07 Oct 2008 06:19:38 GMT

Pick a Pro: Rivals Play Media Match Game (AdWeek)
Kate Manfull, a publicist in St. Louis, recently hit pay dirt for her client, Kathryn Sansone.

Mon, 06 Oct 2008 20:14:58 GMT

SMX Boot Camp: Link Building Fundamentals (Search Engine Roundtable)
Moderator: Detlev Johnson, CEO, SearchReturn introduces the panel. He basically shows the age of the panelists, at least in web years. :) He describes link building as a "cat and mouse" game between search engines and SEOs. Debra Mastaler , President, Alliance-Link is first up. Why are Links Valuable: - They connect sites like threads in a web - Links provide paths - They are an ...

Mon, 06 Oct 2008 20:57:57 GMT

Search and Reputation Management (Search Engine Roundtable)
What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Veronica Fielding, President and CEO, Digital Brand Expressions Jordan Glogau, Partner, Internet ...

Mon, 06 Oct 2008 20:57:47 GMT